Who is Rod?
Rod Yancy is a multifaceted entrepreneur, writer, attorney, and leader. His personal mission to empower others to live their lives to the fullest is woven into both his business ventures and creative projects.
After graduating from the University of Oklahoma in 2002 with a double major in philosophy and political science, Rod made adventure his top priority, traveling in search of new experiences, inspiration, and deeper meaning. He began writing about his journeys while immersing himself in diverse fields, from mindfulness to literature to software development.
Recognizing the importance of legal expertise for his entrepreneurial goals, Rod pursued a J.D. at the University of Oklahoma College of Law, graduating in 2006. He quickly put his education to use by founding two app-based software companies in fantasy sports and photo sharing, before shifting his focus to creating what became one of his life’s major undertakings – Oath.
Since its inception in 2010, Oath Law has been guided by Rod’s belief that life is short and everyone should embrace their unique journey to achieve their full potential. With this perspective, Rod utilized estate planning as a means to help people recognize life is short and organize their affairs, allowing them to focus on what truly matters: enjoying life.
“Take bold actions and embrace the unknown. Constantly seek new experiences, prioritize intuition and gut feelings over the need for a clear precedent.”
Over the years, Rod significantly grew the team and expanded Oath Law’s reach beyond Oklahoma to serve clients nationwide. Today, Oath Law employs over 100 people and operates in over 20 markets across the country. Rod also launched Oath Planning, providing a comprehensive approach to financial asset management that supports clients at every stage of life.
Today, Oath continues to grow, as do Rod’s creative and entrepreneurial passions. He is currently focused on applying his vision to new projects both within Oath and independently. In 2024, Rod opened Oath Studio in a house designed by legendary architect Bruce Goff, which serves as both a private creative space and an elegant venue for hosting other leaders and visionaries for unique dinner parties and creative salons.
Rod’s newest venture in focus is Bootleg, a company to help artists earn more in the music industry, while helping fans relive their favorite concerts. He is also a builder in the philanthropic space, launching Oklahoma Coalition for Responsible Justice as a 501(c)(3) non-profit in 2023 to end the death penalty in Oklahoma.
BOOTLEG PROJECT
2024
MUSIC—TECH—EXPERIENCE
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Rod’s adventurous spirit extends beyond his professional life. He married his college sweetheart, Erin, in 2005, and together they have two sons, Thomas and Will. Balancing his roles as a husband and father, Rod continues to draw inspiration from his family while pursuing his passions in entrepreneurship and personal development.
Rod remains committed to innovation, inspiration, and empowerment through his diverse ventures and creative pursuits. With a relentless drive for growth and a dedication to helping others achieve their fullest potential, he continues to explore new opportunities and make a positive impact on the world around him.